Transcending the boundaries of traditional action sports apparel rvca is a design driven lifestyle brand free from passing trends.
What is rvca brand.
The philosophy behind rvca pronounced roo ka is to create an integration of different subcultures within one platform.
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It is owned by an australian company which is also the same owner of the famous brand billabong.
Rvca is a costa mesa california based clothing company owned by boardriders.
Rvca is actually a clothing company based in california.
The logotype for rvca portrays the letter a without a crossbar resembling an uppercase lambda the v character is a u written in traditional roman script.
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Those words sound like a mantra from a s commune but.
Rvca s success as a lifestyle brand is due to a melding of different subcultures and personalities into a tribe says founder pm tenore 35.
As zac efron was seen sporting rvca in down to earth many viewers were wondering whether the actor is the owner of the brand.
As you see it the rvca does not stand for anything.
Rvca pronounced rukah is a clothing company based in costa mesa california.
Does zac efron own rvca.
The rvca line of clothing and accessories represents a collaboration of individuals from these various subcultures.
Rvca is the brainchild of company founder pm tenore.
Rvca clothing on down to earth throughout down to earth zac efron can be seen sporting items of clothing featuring the letters rvca on them.
Rvca rvca is a brand label popular within the skating sector of fashion.
However this is far from the truth.
Although this brand has been misrepresented various times as being pronounced ru ka instead of the original r v c a.
Founder pm tenore s intention was to develop sports apparel that was non traditional and defied trends.
It only has the r and c which means recession and collection.
This is a clothing brand who zac is often seen wearing off camera too.